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Data & Marketing Analytics

Data and Marketing Analytics Consulting

Connect website tracking, campaign data, CRM context, dashboards, and KPI definitions into reporting that helps teams understand channel performance, lead quality, conversion movement, and what to improve next.

Discuss analyticsSee how we work

  1. 01 Audit

    Audit tracking, conversion events, attribution gaps, CRM joins, and dashboard reliability.

    part of the report

  2. 02 Define

    Define KPI logic, source systems, audience views, and reporting limits so teams know what each metric means.

  3. 03 Report

    Create reporting workflows that separate signal, estimates, and data-quality issues.

Scope

Analytics work that connects data to action

Useful analytics work connects measurement implementation with business questions, campaign decisions, and data-quality checks.

  1. Measurement audits

    Review tracking setup, conversion events, source attribution, and reporting gaps.

What You Get

What your analytics engagement includes

We connect tracking, data quality, reporting, and team interpretation so dashboards can support real decisions.

  • measurement_map.md

    Measurement map

    Events, conversions, UTMs, CRM fields, source systems, and known reporting limitations documented clearly.

    Ad clickGA4 sessiongclid
    FormCRM leademail
    LeadDealcontact id

  • tracking_fixes.csv

    Tracking cleanup

    GA4, GTM, form, and conversion tracking gaps identified and prioritized for repair.

    fixed    click ID lost on redirect
removed  3 duplicate tags
added    lead_qualified event

  • dashboards/

    Decision dashboards

    Dashboards structured around channel performance, lead quality, funnel movement, and operating questions.

  • metric_definitions.md

    Metric documentation

    Definitions, caveats, data freshness, and ownership notes so teams know how to read each number.

    SQL    accepted by sales
limit  CRM sync lags 2 h
owner  Marketing ops

Process

Build analytics from questions outward

We start by clarifying the decision, then work backward into tracking, data structure, and reporting.

  1. Step 01 of 05

    Define decisions

    Identify the business questions, audiences for reporting, and decisions the system must support.

  2. Step 02 of 05

    Audit data sources

    Review analytics tools, ad platforms, CRM data, events, tags, and existing dashboards.

  3. Step 03 of 05

    Design the model

    Map KPIs, source fields, transformations, dashboard views, and ownership.

  4. Step 04 of 05

    Build reporting

    Implement dashboards, tables, tracking fixes, and documentation in focused phases.

  5. Step 05 of 05

    Review and refine

    Check data quality, stakeholder usefulness, and the next set of improvements.

Best Fit

For teams with data everywhere and clarity nowhere

Understand which channels, pages, and campaigns are worth more attention.

One channel table. 3 of 7 columns matter to Marketing leaders; with signal, estimates and gaps marked.

ChannelSpendLeadsSQL rateCACMatchedvs. last moData
Paid search₹4.1L41234%₹9,80081%+3 ptsMeasured
Paid social₹2.6L53014%₹21,40064%+2 ptsPartly modelled
OrganicNone28831%None92%+1 ptMeasured
Referral₹40k6158%₹3,10097%+3 ptsMeasured

Illustrative rows

Proof

Why partner with Multivariate

We sit close to marketing, engineering, and analytics work, which helps us design reporting that is technically practical and commercially useful. Each engagement is shaped around practical buying criteria: integrations, governance, quality checks, handoff, and measurable operating outcomes.

  1. Exhibit A

    We separate direct measurements from estimates.

  2. Exhibit B

    We document metric definitions and data limitations.

  3. Exhibit C

    We build dashboards around decisions, not vanity charts.

FAQ

Data and marketing analytics FAQs

Multivariate analytics team

Replies within 24 hours

Can you audit our existing marketing tracking?

Yes. We can review tags, events, conversion setup, source attribution, dashboards, and reporting gaps.

Suggested questions

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