Looker Studio Consulting

Build Looker Studio dashboards that combine the right sources, calculated fields, filters, and templates so marketing and leadership teams can review performance without manual reporting.

Discuss Looker Studio See how we work

01 Brief
Clarify dashboard audiences, KPIs, source limitations, connector needs, and refresh expectations.
from the briefpart of the report
02 Connect
Connect GA4, Search Console, ads, sheets, CRM, warehouse, and other sources with careful blend logic.
03 Maintain
Create dashboards that are easier to validate, explain, maintain, and reuse.

Audience

Marketing leads

weekly review

KPI

Cost per lead

agreed formula

Sources

GA4 + Google Ads

blended on campaign

Refresh

Daily, 7 am

sheet targets weekly

On timerefreshes

Load time2.1 sGood

Sources5Blended

Fields24Documented

lookerstudio.google.com/marketing-reportUpdated 07:00

Marketing reportLast 28 days

Sessions

12,480

GA4

Leads

386

CRM

Cost per lead

₹477

Ads ÷ CRM

Leads by channel

Leads vs target

spring_sale142 leads

brand_search96 leads

retargeting61 leads

Marketing reportGA4 + Ads + CRMLast 28 days

Sessions

12,480

GA4

Leads

386

CRM

Cost per lead

₹477

Ads ÷ CRM

Leads by channel

Leads vs target

spring_sale142 leads

brand_search96 leads

retargeting61 leads

Date controlCPL field

Date controlCampaign blend

3 building blocks · one report, easy to reuse

Date controlon 21 charts

CPL fieldon 12 charts

Campaign blendon 8 charts

Illustrative report and figures

Scope

Dashboards for fast marketing insight

Looker Studio dashboards are strongest when blends, calculated fields, source-level cleanup, and filter behavior are designed before visual polish.

Dashboard design
Build executive, marketing, SEO, paid media, website, and campaign reports.

What You Get

What your Looker Studio engagement includes

We focus on reliable sources, clear calculations, useful filters, and dashboards people can maintain.

dashboard_brief.md
Dashboard brief
Audience, questions, KPIs, data sources, filters, and refresh expectations defined first.
```
Audience   marketing + leadership
Questions  spend, leads, cost per lead
Refresh    daily
```
connectors.csv
Connector setup
GA4, Search Console, ads, sheets, CRM, warehouse, and third-party data connected where useful.
GA4property 3184native
Ads4 accountsnative
CRMvia sheetdaily
calculated_fields.md
Calculation design
Calculated fields, blended data, segments, parameters, and scorecards built with source limits in mind.
```
CPL   Cost / Leads
ROAS  Revenue / Cost
MoM   (this − last) / last
```
validation_log
Validation handoff
Number checks, source caveats, dashboard notes, and maintenance instructions documented.

Process

Turn reports into reusable dashboards

We keep dashboards focused on decisions and recurring review habits.

Step 01 of 05
Dashboard brief
Define audience, questions, KPIs, data sources, and refresh expectations.
Step 02 of 05
Data setup
Connect sources, clean fields, create calculations, and test data reliability.
Step 03 of 05
Design
Build pages, scorecards, charts, filters, controls, and navigation.
Step 04 of 05
Validation
Compare numbers with source systems and resolve mismatches.
Step 05 of 05
Handoff
Document metric definitions, source limits, and maintenance steps.

Best Fit

For teams that need accessible reporting

Share campaign, website, and channel performance dashboards.

One report. 3 of 7 columns matter to Marketing teams; everyone reads the same blended numbers.

Page	Sources	Main KPI	Filters	Refresh	Viewer	Checked	Template
Overview	All 5	Leads	Date, channel	Daily	Founders	Today	v3
SEO	GSC, GA4	Clicks	Query, page	Daily	SEO team	Today	v3
Paid	Ads, GA4	Cost / lead	Campaign	Daily	Marketing	2 days	v3
Client view	All 5	Leads	Client	Daily	Clients	Today	v3

Illustrative rows

Proof

Why partner with Multivariate

We pair dashboard design with analytics implementation, so Looker Studio reports explain the business instead of just displaying charts. Each engagement is shaped around practical buying criteria: integrations, governance, quality checks, handoff, and measurable operating outcomes.

Exhibit A
We validate data before handoff.

Exhibit B

CPL    SUM(Cost) / SUM(Leads)
why    leads from CRM, not GA4
owner  Marketing ops

We document calculated fields.

Exhibit C
We keep dashboard structure easy to maintain.

FAQ